Tourism in the Historic Center of Quito is showing strong growth in 2026, with hoteliers and restaurateurs reporting what could become their best year since the pandemic.

Industry figures indicate a 30% increase in demand so far this year, with hotel occupancy averaging around 78% and restaurants reaching approximately 85%. Business leaders say the rebound reflects both renewed travel interest and improved accessibility across the city.

A key driver behind the surge has been the Quito Metro, which has significantly improved mobility to and within the Historic Center. The San Francisco station alone is handling more than 200,000 passengers daily, helping funnel visitors directly into one of the city’s most important cultural and commercial zones.

The area, recognized as a UNESCO World Heritage Site, now hosts more than 550 tourism-related establishments, including nearly 60 lodging options and hundreds of restaurants and cafés. The range spans luxury hotels to budget accommodations, alongside a growing mix of high-end dining and traditional eateries.

Tourism operators say this diversity is attracting a broader range of visitors, while also encouraging new investment. Plans are already underway for additional hotel development, including a new luxury property expected to open within the next two years.

Despite the positive outlook, challenges remain. Industry representatives point to regulatory hurdles tied to heritage preservation, which they say can complicate renovations and new projects. At the same time, more than 100 properties in the Historic Center are reported to be in poor condition, highlighting ongoing issues with maintenance and investment.

City officials say steps have been taken to streamline permitting processes and encourage redevelopment. New regulations are intended to reduce approval times and expand the types of businesses allowed in the area, while public works projects aim to improve pedestrian access and revitalize key streets.

Security also remains a concern, although authorities report a decline in robberies compared to last year, alongside increased police presence in high-traffic zones.

Overall, the Historic Center is experiencing a notable resurgence, with improved transportation, rising visitor numbers, and expanding business activity positioning it as a central hub in Quito’s tourism recovery.